XIONCO is more than just a furniture brand. It is a symbol of a quiet revolution in how we perceive quality, accessibility, and design in everyday living. Founded in Jakarta under PT Halim Inti Gahara, XIONCO grew from humble beginnings to become one of the best-selling sofa brands online in Indonesia. Yet our ambitions go far beyond funitures. – XIONCO: Redefining Quality, Rebuilding Culture
The Origin
XIONCO began with a simple, stubborn question: why should quality be a luxury? In a market filled with compromises—low-quality mass production or overpriced elitism—we set out to create a new standard. One where minimalist design meets uncompromising craftsmanship, and where accessibility never sacrifices durability.
Our philosophy is rooted in architectural clarity, visual silence, and material honesty. We believe that furniture should not just fill a space, but shape the way we experience life. Every line, every proportion, and every joint is calculated not to impress, but to endure.
Manufacturing Excellence
Unlike most brands, XIONCO builds from the ground up. With four dedicated factories across Java, we control every step of the production process:
- Jepara (Mantingan): Wood processing facility for raw material curing and component creation
- Cirendeu: Home of our finishing, welding, and multiboard/HPL line
- Pondok Pinang: Dual facilities for upholstery and final packaging
This vertical integration ensures that no detail escapes us. Each sofa, bench, or bed passes through the hands of skilled workers whose techniques have been honed over decades. Our daily production capacity exceeds 30 sofas or 100 smaller items, yet each piece receives the attention of a bespoke workshop.
The Monochrome Ethos
XIONCO’s signature is its minimalist monochrome aesthetic. But monochrome is not simply about black, white, and grey. It is about the discipline of subtraction—the removal of the unnecessary. It is about calmness, balance, and spatial clarity. Our designs aim not to shout, but to whisper with precision.
We are inspired by brutalist geometry, industrial texture, and Scandinavian restraint. But all of it is interpreted through the lens of Southeast Asian sensibility—our warmth, our rhythm, our climate.
Collaborations and Trust
Over the years, XIONCO has been trusted by leading names such as SOGO, H&M, BRI, BCA, Trans7, Neo Soho, and even Forbes Indonesia. Our custom solutions have furnished corporate spaces, media studios, public lobbies, and countless homes.
This trust is earned not just through product quality, but through consistency. We deliver within 1–3 working days, offer on-demand configuration, and provide after-sales care that is personal and human.
A Brand in Motion
We are not static. We are evolving into a full-spectrum interior and lifestyle brand. Our product roadmap includes:
- Smart-integrated furniture
- Interior-grade hardware under XIONCO Hardware
- Acrylic mirror line for designers and makers
- Lighting products engineered with both form and function in mind
- Future-forward design accessories under the Intercut™ label
Everything follows one unshakable principle: only release what is better than what exists.
Culture, People, and Belief
XIONCO today employs over 80 workers and creatives. But we do not build an empire—we build a culture. We encourage thinking, questioning, and innovating. Our team is not bound by position but by purpose.
We believe that a new generation of Indonesian brands must lead with thought, not trend. That design is not just what you see, but what you feel, what you trust, and what you pass on. We are committed to building a shared standard of excellence across classes and geographies.
We serve customers aged 25–45, with 60–70% being male. Our demographic ranges from young professionals in small apartments to architects designing high-end villas. But all of them are united by one belief: they want something better.
The Future
We envision a world where Indonesian products stand not as alternatives, but as benchmarks. Where “local” means intelligent, elegant, and engineered. Where quality is not gated by price, and design is not limited by fashion.
Our journey has only begun. The road ahead is filled with material exploration, cross-discipline collaboration, and digital transformation. Yet we remain grounded: in our factories, in our values, and in our customers’ everyday lives.
XIONCO is not furniture. It is a system. A language. A discipline.
And this is only the beginning.
